Retractable Banners For Best Results in Advertising & Promotions

Salan Khalkho
Last Updated: 11 Nov, 2019

Retractable Roll Up Banner Stands produce excellent results when used for advertising and promotions. But if you follow certain tips that we have described in this article, your banner stands will attract more visitors, and incite curiosity and interest among onlookers.

With every brand fighting fiercely for customers attention, it’s a challenge for any brand to rise above the noise and make its presence felt. Whether you are a trade show representing your brand at a booth or you want to increase footfall to your showroom, it's a challenge to promote your product alongside the products of your competitors. Having the right promotional material can help you cut through the noise and reach your target customers. 

Importance of using the right promotional material

The right promotional material will help your brand powerfully communicate the core marketing message that clearly establishes the core product values and difference your brand offers. It helps the potential buyers to quickly identify benefits that they will gain from your product or services over your competitors. When a brand is successful in communicating the right message at the right time to the target audience, it leads to increase in sales, and builds brand visibility.  

Constant marketing innovation is the key

Businesses that are constantly investing and exploring new advertising methods both online and offline, continue to grow and expand. Every marketing collateral has an importance and there are setup where they perform the best. For example roadside hoardings perform best for building brand awareness. Similarly Retractable Banners perform best when they are used outside or inside a showroom or a tradeshow booth. But by just having a Retractable Banners will guarantee sales. There are some key points that you will need to follow to design a Retractable Banners that really works to promote your business. Here are some key points to follow for better results:

• Incorporate large imagery
• Be clear about your marketing goals
• Show numbers that matter
• Call to action

1. Incorporate large imagery

Image speaks a thousand words. That's because the images are powerful mediums to communicate. It helps people visualise the benefits and keep themselves in the situation depicted in the picture. Images continue to stay in the minds of the onlookers after they have long gone. Moreover our minds are apt at processing the images faster than the written text. 

A carefully crafted message on the retractable banner will not only communicate visually will help your business appear professional. It will also show that the brand cares for their customers. Images offer a kind of visual experience. 

2. Be clear about your marketing goals

Retractable banners have only few minutes to grab the attention and communicate the message. So those few minutes have to be used wisely. You can not tell everything good about your product in those few minutes, so you have to be very selective about the message or the content. Use only a few but the most important points about your products or services on the banner. Refrain from adding plenty of information, it will only discourage them from reading or will make reading hard. Before you plan a design for your Retractable Banners, you should first decide on a clear marketing goal that you wish to achieve from the banner. This will help you identify the key points to be used on the Retractable Banners. 

3. Keep the message simple to understand

Since the potential customers have only few seconds, keep the message simple and easy to understand. Keeping the text few as much as possible will ensure potential customers get the right message quickly. If the prospects that are in the process of making a buying decision, come across your Retractable Banners, they will visit your store or tradeshow booth to collect more information about your product or services. It is found that three key points or messages works the best. Stick to three main points that you think are the most important to your prospective customers. The best is if you can state the most common problem your customers are facing and offer your product or service as a solution to their problem. 

4. Clients testimonials

Client testimonials are a powerful way to show your products are helping your clients, they are the living proofs. This will give the impact to prospective customers that knowing your product will help them in their business. Towards the bottom in your Retractable Banner, you can display one or two testimonials showing how your product or service has helped the client. 

5. Call to action

This one is the most important aspect of your Retractable Banners. Unless you specifically tell what the prospective customers need to do, only a few of them will take actions you intend to take. So be clear about what you want your customers to do after they see Retractable Banners advertisement. Just have only one Call-to-action to eliminate any chance of confusion.  Call-to-action subconsciously directs the prospective customers to take the next best action to progress in sales funnel. Stick to simple  Call-to-action such as “Buy Now”, “Visit us at”, etc. 

Salan Khalkho
Salan Khalkho is the Content Head at InboundNation.com and a serial blogger who has helped several blogs achieve millions of traffic per month. He has over 8 years of content marketing experience and has led the content marketing strategy for 200+ companies. He also owns and runs several successful websites in a variety of niches.