5 Reasons Why Roll Up Banner Stands are Effective at Attracting Customers

Salan Khalkho
Last Updated: 10 Nov, 2019

Roll up banners Offer quick and effective way to attract customers to your shop, showroom, or your trade booth. In this article we will look at why roll up banner stands are effective at attracting customers and what you can do to build your brand and scale your sales.

Roll up banner stands are indispensable part of showroom, shops or even offices. For the past several decades, companies have been using it to promote products, inform about product features, and use it as an effective communication tool to engage with masses. 

Design and placement of roll up banner stand

A professionally designed roll up banner stands will be of no use if it is placed where no one could see it. Also if a roll up banner stand gets lost in the crowd of other marketing collateral from competitors or even yours, it will fail to have any impact on the target audience. Similarly, poorly designed roll up banner banner will have either no impact or may have a derogatory impact on the brand, regardless of where you place the roll up banner stand.  

Tips for building an effective roll up banner stand

Building an effective roll up banner stand is not a difficult task. There are several things that you can take care of to build a roll up banner stand that helps you achieve marketing goals. We have listed here a few important ingredients that are very important in any roll up banner stand.  

• Define clear marketing objectives
• The right amount of content
• The order of information
• Branding guidelines and contact details
• Call to action 

Define clear marketing objectives

Roll up banner stand have a limited space. There is also only so much information a potential customer can handle. Don’t clutter the space by listing all your products and services on one roll up banner stand. Each roll up banner stand should be used strategically to advertise only one product or two. Define clear marketing objectives from a roll up banner stand. If you want to use the roll up banner stand to promote your brand, then limit the space to use only your brand logo, brand message and the contact details. If the purpose of the roll up banner stand is to promote  a newly launched product, then keep the focus just on that. You can explain your complete range of products to the potential customer once they contact you. If you are building a roll up banner stand for a specific event, get the roll banner stand designed based on the event objective. 

Readability from a distance

Roll up banner stand is designed to attract the crowd. This means the potential customer are going to see the roll up banner stand from a distance and if they found the information of their use, they will visit the shop, store, showroom or tradeshow booth. So the content on the roll up banner should be such that is visible from a distance. If potential customers can’t read the information from the distance, you have lost the opportunity to reach them. Here are some of the things you can follow to ensure potential customers can read the information from a distance. 

• Don’t put too much of text
• Use bullet points
• Use attractive image of the product
• A headline, product name
• Strapline that tells how the product will solve the problem
• Most important product features in few bullet lines

Remember that people will pass by while reading. They will not stop to read the banner stand. So it is important that roll up banner stand gets the message across quickly, clearly with minimum amount of text. 

The order of information

The people passing by your trade show booth or walking on the street passing by your store will have a quick glance on your banner stand, may be for a second or two. It is important that the banner gets their attention in the first few seconds. So the placement and the order of the information on roll up banner stand is very important. The most important information from customer perspective, should be placed on the top. There should be enough empty space around the main points to get it easily noticed by the people. 

Branding guidelines and contact details

The roll up banner stand should follow the branding guidelines. It should gel with the surrounding. A store or a tradeshow booth will have a branding theme. If the roll up banner stand follows branding guidelines, it will gel seamlessly with the surrounding. The banner should have the logo, the color and the corporate identity that are consistent with the marketing guideline. You should also include the contact details such as phone numbers, web address or even a QR code to make it easier for potential customers to reach you. 

Call to action

Call to action is the most important tool to achieve sales, or prompt the target audience to take intended actions. You need to give a hint to the users to move them to the next stage of sales. Product features and description will only help the target audience know how the product will help them. But telling them explicitly what they need to do will prompt them to take ation. You can use offers and special deals to make the call-to-action more effective.  

Contact us now if you are looking for a roll up banner stand for your overall marketing strategy. 

Salan Khalkho
Salan Khalkho is the Content Head at InboundNation.com and a serial blogger who has helped several blogs achieve millions of traffic per month. He has over 8 years of content marketing experience and has led the content marketing strategy for 200+ companies. He also owns and runs several successful websites in a variety of niches.