5 Easy Ways to Boost Your Startups Offline Marketing Efforts

Salan Khalkho
Last Updated: 12 Sep, 2019

Marketing is the most important investment any startup can make. Of the biggest challenges startups struggle with is related to their discoverability. There is opportunity for exponential growth through online marketing With the help of social media, online ads and blogging. But when your business is targeting local customers, the best strategy is to go offline and save your online ad revenue which you can easily burn showing ads to millions of people scattered throughout the world. Though highly targeted online Ad campaign can be created, still ROI will not justify when compared to offline advertisement to attract local customers.

This is the reason why offline advertisement is still relevant in this age of highly connected digital world.  For startups and businesses  that are  catering  to local needs,  offline channels are best suitable and can work as a game changer for them. Offline marketing efforts  can work as an effective means to connect with  target audience  and can play a big role in building public brand perception. In fact in  many Scenario  offline and online marketing  can  work in combination to produce the best  results. 

Here are some effective offline marketing tactics to drive traffic to your shop and build brand presence:

Use product packaging  to your advantage

Brand that sell physical products, for them product packaging serves as a  dual purpose.  the brand can  take the liberty to use the product packaging to their advantage to market their product and create a marketing differentiator. With the help of unique and catchy product packaging,  brand  can use the opportunity to effectively market  their product and leave a lasting positive impression in the minds of their customers. 

Take an example of a popular beverage company, Paper Boat. that uses the packaging to portray the brand position which is based on simple childhood memory where people go back in time when they played with paper boats. More over the packet  design  was shaped  as such customers would feel as if they are squeezing the fruit while having  their drink. 

Pull-up displays for more eyeballs

If you know how to effectively use Pull-up displays such as pop-up banner, Roll UP Banner Stands, You can quickly take your startup to the next level. Pull-up displays are very effective marketing assets To educate  potential customers  by providing brief insights about products and services that you are offering. These have effective CTA that compels visitors to take a buying decision. Pop-up banner and Roll UP Banner Stands  take up very less space and therefore even if you are running on a very tight budget,  you will still have some place in your office or showroom to effectively place them and work on building your brand. 

Partner with other businesses

Today's marketplace is crowded with brand and products from  competitors.  To rise and shine out from the crowd,  you will have to create a differentiating factor. One of the effective methods is to partner with other businesses and  collaborate with them to offer your customers and their customers multiple product combinations  as a package to make it  easier for them to take buying decision in your favour. This kind of strategic partnership is an excellent way to reach out to your partner’s customer base. 

Network, Network and Network

If you are a Startup owner there is nothing more important than working on building your network.  Networking allows you to connect with new customers and businesses, thereby it paves the way for new businesses and strategic collaboration helping you to grow your business. 

Startup events are perfect venue to launch new product and to reach out to more businesses and entrepreneurs and take full advantage of opportunities that networks  bring in. It can prove to be an excellent way to connect with relevant local communities. 

Conferences and hackathons

Conferences, hackathons, and meetups are fantastic methods to  build network and also build your brand reputation. These events usually bring niche audience  therefore these are a perfect place to find people of same interest and interact with them. Therefore there are greater chances of finding quality leads in the events. 

Salan Khalkho
Salan Khalkho is the Content Head at InboundNation.com and a serial blogger who has helped several blogs achieve millions of traffic per month. He has over 8 years of content marketing experience and has led the content marketing strategy for 200+ companies. He also owns and runs several successful websites in a variety of niches.