Best Advertising Methods to Reach Targeted Customers

Salan Khalkho
Last Updated: 30 Jul, 2019

The most suitable advertising option for your business will depend on the target audience, the most cost effective way to reach them and frequency with which we can reach them.

Using different modes of advertising helps you to spread the word about your products and services, attracts customers and increase sales. If you are trying to encourage new customers to buy an existing products or launch a new service, you have to know the best option to choose. The most suitable advertising option for your business will depend on the target audience, the most cost effective way to reach them and frequency with which we can reach them.

For example, if you know that your target market reads a particular magazine, you should advertise in that publication. Therefore, the advertising option chosen should also reflect the right medium for product advertisement..

Introduction to advertising options

Newspaper

Advertising with the help of newspaper can promote your business to a wide range of customers. Display advertisements are placed throughout the paper, while classified listings are under subject headings in a separate fixed section. You may find that a combination of advertisement in your state newspaper or metropolitan newspaper and your local paper, will provide you the best result.

Magazine

Advertising through specialized magazine can reach your target market easily. Readers tend to read magazines at their leisure and keep them for longer This gives your advertisement a multiple chance to attract attention. Magazine generally serves customers with interesting knowledge or solutions.

If you want to display your products in color then glossy advertisements in a magazine can be ideal - although they are generally more expensive than newspaper advertisements. Magazine do not usually serve a small area such as specific town. If your target market is only a small percentage of circulation, then advertising may not be cost-effective. 

Radio

Advertising on the radio is a great way to reach your audience as advertising on local radio broadcasts is not very expensive than television commercials, print advertising and direct mails. Radio stations offer a variety of promotional activities that supports your advertisements. The station becomes a partner  in your success, allowing you to give away promotional items with your name. They can even hold broadcasts from your place of business. Radio advertising works as an anywhere medium. This ensures customers don’t have to be in front of their television or computer, or subscribe to any magazine or newspaper.

However, listeners may find it difficult to remember what they have heard and sometimes the impact of radio advertising can be lost. The best way to overcome this problems, is to repeat your message regularly. But this will increase your cost significantly.

Television

Advertising on television is the best and effective mode of advertising  if you cater to a large market in a large area. Television advertisements have the advantage of sight, sound, movement and colour to motivate a customer to buy from you.

Outdoor and transit

There are many ways to advertise outside. Outdoor billboards are signs by the road or hoarding at sport stadiums. Transport advertising can be posters on buses, taxies and bicycles. Large billboard can get your message across with a big impact. If the same customers passes your billboard every day as they travel to work, you are likely to be the first business they think when they want to buy a product. Though they usually contain a limited information or can be difficult to read, by including your website address make it easy for customers to follow up and find out more information about your business. 

Salan Khalkho
Salan Khalkho is the Content Head at InboundNation.com and a serial blogger who has helped several blogs achieve millions of traffic per month. He has over 8 years of content marketing experience and has led the content marketing strategy for 200+ companies. He also owns and runs several successful websites in a variety of niches.