Different means of online advertising
Last Updated: 7 Aug, 2019
Similar to how roadside canopies, hoardings and banners helps target visitors passing by the road, online ads target online visitors. Here are some ways of online advertising to find new customers for your business.
Online advertising has emerged as a popular mode to advertise and drive targeted website traffic. It also helps to effectively deliver marketing message to the customers. Enabling advertisers expand their reach for business, find new customers, and increase their revenue streams. Online ads target online visitors to a website or other online properties such as social media platform or apps. Similar to how roadside canopies, hoardings and banners helps target visitors passing by the road, online ads target online visitors. Here are some ways of online advertising to find new customers for your business.
Directories
Directories lists business by name or category. Customers who refer directories have often already made up their mind to buy. However, it is important to decide and acknowledge who to buy from. The major advantage of online directories compared to print directories is that if you change your business name, address or phone number, you can easily update it when required. With any internet connected device, you can also quickly add new services or information pertaining to your business. If your target market uses online and print directories, it may be useful to advertise in both, although print directories are being used less.
Direct Mail, Catalogs And Leaflets
Direct mail means writing to customers directly. The more unique and attractive your mailing list or distribution area, the more of your target market you will reach. A direct mail approach is more personal, as you can select your customers and plan the timing to suit your business. Newsletters or flyers can be send as a form of direct mail electronically to an email database, which is also a cost effective means of reaching customers. Catalogues, brochures and leaflets can also be distributed in your target area. Including a brochure with your direct mail is an another great way to give an interested customer more information about your products and services.
Online Advertising
Advertising through internet can be a cost-effective way to attract new customers to your business. Using this method you can reach a global audience at a low cost. Many customers research businesses online before and deciding whom to buy from. A well-designed website can attempt to attract customers to buy from you. There are number of ways you can promote your business online via paid advertising such as social media sites, blogs and search engine optimizations and other websites that your target people visits.
Social Media Ads
Social media are internet services that let you interact with others. It also lets you share and create content through online communities. Advertising with the help of social media is effective to find new people and customers more frequently. For example, Facebook’s targeting options include age, region, educational background and more. Social media will enable you to find out what customers think of your business through feeds and comments on your business blogs and websites. It will also enable you to build stronger relationship with existing customers.
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